I sent this email to my client list but wanted to post it here for any new faces that come across my website over the next few months.
Hello, I am sending this out to all my clients as a notice of courtesy to give a heads up for the upcoming changes to my business effective January 2024. Over the last two years, I have underpriced my massage services in an aim to allow for a fair opportunity for everyone to experience massage therapy at a reasonable cost.
While I’ve enjoyed offering a discounted “reasonable” rate… with the ever changing economic climate continuing to rise and with my family growing in size; it is now time for me to raise my prices to match with industry standards. When I look at my colleagues and competitors rates, a 60 min massage in the Treasure Valley is going from $80-$100. My new pricing will be somewhere in between that average.
SPECIAL OFFER
From now, September 2023 until December 31st 2023 you will have the opportunity to purchase as many gift certificates as you like, at my current rates and I will honor this gift certificate price for each session booked in 2024 paid with a gift certificate purchased from September 2023-December 2023. *Must be purchased as a SERVICE gift certificate; i.e. 60min Relaxation or 90min Meditative, etc…*
From now on Gift Certificates will be valid thru purchase date till one year of purchase date.
I.e. purchased 11/5/23, expires 11/5/24.
You may start to redeem these gift certificate massage sessions and any other sessions, once I return to work after maternity leave. I expect to return in April 2024. I will announce the start of my maternity leave in the coming weeks as I evaluate how I am feeling and listen to my MidWives recommendations. But expect it will be around the holidays.
With the pricing changes to my business I will have three tiers of clientele. VIP’s, Monthly Members & Regular Clients. Monthly members will have first bids on a VIP spot if someone cancels, regular clients will have a chance at a membership spot if someone cancels. As you inquire I will create a waitlist in order of first come first serve.
NEW PRICING
Effective January 2024
Regular Clients – only receive discounts from birthday promos, referral campaigns and special offers such as black friday or mothers day sales.
MASSAGE:
30min = $45
DT 30min = $55
60min = $90
DT 60min = $100
90min = $120
DT 90min = $130
120min = $150
DT 120min = $160
FULL BODY HOT STONE MASSAGE
60min = $105
90min = $135
120min = $165
STRETCH CLASSES / YIN YOGA
Will remain the same pricing:
30min 1-1 = $15
30 min group = $30
60min 1-1 = $30
60 min group = $60
VIP Status – original pricing for being the longest standing clients, this pricing is a thank you to these clients for their loyalty and support over the years of Autumn starting her business and their loyalty through all the changes over the last year. Autumn will text you personally if you qualify for VIP status. *Deep tissue clients do not qualify for VIP Pricing.
Choose any service length/style and book as often as you like.
No monthly commitment, pay at the end of each completed session. This is a status rather than a membership.
ONE immunity card per year for last minute cancellation/no show at NO CHARGE.
ONE gift certificate purchase per year at VIP pricing.
Must book at least once every 6 months, if a VIP fails to book their next session within 6 months of the last booked session they will lose VIP status and will be reverted to Regular Pricing and someone else will be able to take their place.
VIP PRICING:
60min = $75
90min = $105
120min = $135
Monthly Members – This is the NEW Monthly Member tier: Pay a commitment charge each month (5th or 21st of the month) for a monthly or bi-weekly session, same time length each month, any style of massage.
All service enhancements & deep tissue upon request, any time at no extra charge.
ONE immunity card per year for last minute cancellation/no show at NO CHARGE.
TWO gift certificate purchases per year at Membership pricing.
MONTHLY MEMBERS PRICING:
Monthly 60 min = $80
Monthly 90min = $110
Monthly 120min = $140
Bi-weekly - 60min = $160
Bi-weekly - 90min = $220
Bi-weekly 120min = $280
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I will only have 5 VIP spots and 8 Monthly Member spots. Everyone else will be subject to the new Regular Client Pricing. I will be reaching out to my original monthly members to claim these spots first. However you may inquire about a Membership spot and I will add your name to a waitlist.
Again if you purchase, for example a gift certificate for a 60 min massage priced at $75, I will honor that price for the session booked in 2024 as the certificate will be valid from purchase date till one year from purchase date. There will be no added charges; you'll get the session at the $75 rate. However gift certificates purchased as a general value, i.e. $80 Gift Certificate. Will be subject to regular pricing. It must be purchased as a service gift certificate.
POLICY CHANGE: I also will be changing my last minute cancelation and no show policy to take HALF the service charge, rather than the full amount.
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